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Cycling is a way of escaping from life and exploring the outdoor world. Europe brings together the world's largest number of cycling enthusiasts, and now the sport has swept into the Chinese market. Cycling has opened the way for outdoor exploration, creating a key summer theme for cycling enthusiasts.
Models that transition from indoor cycling to road riding are ideal market entry pieces. A key apparel piece for Spring 2020, these laminated stretch double knit fabrics are highlighted by the fact that they push the boundaries between outdoor cycling and indoor cycling styles, making them a comfortable choice for all-weather workouts during the warmer months.
The Sports Jacket is a comfortable cross between casual and sportswear, and can be worn over a cycling jersey or as an outdoor flyer. The practical single-layer running jacket offers protection from outdoor activities in a sheer, low-transparency laminate fabric that combines outdoor style with urban functionality as outdoor styles continue to make inroads into the street fashion arena.
Comfort is paramount, stretch knit fabrics are essential, sports technology continues to permeate mainstream apparel, and consumers expect long-lasting garments, the sports market can take inspiration from the runway to further integrate functionality with fashion. Ink prints and marbling, which seek individuality and style, add a lot of fun to the sports experience.